Selecting Nike® Merchandise
Many of our clients enjoy co-branding with a powerhouse brand like Nike®. In a prior blog post we shared how co-branding can be an excellent way to elevate your brand. Simply stated, two brands are better than one. Once you have decided to co-brand Nike® apparel, the next step is to choose products appropriate for […]
Co-branding with Nike®
There is no better way to elevate your brand than to co-brand with an iconic, classic brand, like Nike. High impact brands like Nike® have a high perceived value, perform well and get recognized. Consumers are paying for these sought-after brands at retail, so it stands to reason your audience of fans (employees, volunteers, clients, […]
Does anyone have a pen?
Does anyone have a pen? Of course you do! According to recent research 73% of people keep a pen with them at all times. Why? Because 60% of people use a pen five to ten times a day. This is why promotional writing instruments are an excellent advertising medium. The CPI (cost per impression) is only […]
It’s Official – People LOVE Promotional Products
Stop right now and think… an umbrella in your car with a logo, a mug on your desk with an inspiring message. Maybe a cap or tote bag. I bet you can connect immediately to a personal item you see almost everyday that has a logo or message. You’ve probably had it for years and […]
Need Inspiration? Most Creative People!
The POP Shop is all about CREATIVITY! The best way to fuel your creativity is to surround yourself with creative resources. Check out Fast Company’s 100 Most Creative People in Business. There is a great blend of people and brands you recognize and a few new creatives that should be on your radar.
Kelloggs vs Post…which are you?
During the Great Depression in the late 1920’s, one of these two brands ramped up advertising and the other slashed advertising. In these tough economic times, you may be trying to decide if you should cut advertising or marketing expenses to survive. The New Yorker shares more about Kelloggs vs Post in their article “Hanging […]
Is it fall? Starbucks says YES, Publix says NO.
Is it fall? Starbucks says YES, Publix says NO. Today marks the highly anticipated first day of Pumpkin Spice Latte at Starbucks. Personally, I’ve been thinking about Pumpkin Bread for weeks and gave it yesterday. After scouring the aisles for Libby’s canned pumpkin and debating with my husband Brian whether pumpkin is vegetable or fruit […]
Superhero Fans! Get your Marvel Tee!
Superhero Fans! Shop Old Navy Aug. 8-17 and buy a collectible Marvel(r) Tee and receive a free comic book reprint with first appearance of Spider-Man. Article compliments of Adweek.com
What does The POP Shop giveaway?
The P.O.P. Shop is certified as a Women’s Business Enterprise so we qualified to exhibit at the national WBENC Women In Business Show that took place in Atlanta June 2008. The two items we gave away were mini nail files that had a full color superhero logo with a mirror on the back. While it […]
GP & Komen Kickoff is a Hit!
Georgia-Pacific, the makers of Quilted Northern Ultra® Bath Tissue, is in partnership with Susan G. Komen Breast Cancer Foundation in the fight against breast cancer. Georgia-Pacific’s objective was to exceed 1000 employee walker registrations for the Atlanta Race for the Cure®, maintaining its status as the largest corporate team in Atlanta, Georgia. In its second […]