GP & Komen Kickoff is a Hit!
Georgia-Pacific, the makers of Quilted Northern Ultra® Bath Tissue, is in partnership with Susan G. Komen Breast Cancer Foundation in the fight against breast cancer. Georgia-Pacific’s objective was to exceed 1000 employee walker registrations for the Atlanta Race for the Cure®, maintaining its status as the largest corporate team in Atlanta, Georgia. In its second year providing promotional items, printing and design elements to the event, The POP Shop really came to the rescue with creative product ideas and designs to encourage attendance to the kickoff event. Georgia-Pacific’s “Team GP” consisted of 1121 total registered walkers. The result was 11.2% over goal, and once again the largest corporate team in Atlanta. The company also met the goal of building awareness of the fight against Breast Cancer and the partnership with Susan G. Komen Race for Cure.
In a recommendation letter to PPAI for a Pyramid Award, Kim Harris of Georgia-Pacific stated, “The P.O.P. Shop did a great job keeping my pink theme in mind, and even stepped up to volunteer the day of the event and coordinated donation of pink themed food items from one of their other clients. I view The P.O.P. Shop as an integral part of my team when assembling the strategic elements necessary to successfully execute a special event. I include them from the brainstorming session through to execution as they are a valued source for the objectives and tactics to reach the goals.”