Selecting Nike® Merchandise

Selecting Nike® Merchandise

Many of our clients enjoy co-branding with a powerhouse brand like Nike®. In a prior blog post we shared how co-branding can be an excellent way to elevate your brand. Simply stated, two brands are better than one.

Once you have decided to co-brand Nike® apparel, the next step is to choose products appropriate for your audience. There is something for everyone, including polos, jackets, pullovers, and caps that can be decorated with any brand logo.

Our online Nike® catalog is divided into three sections and below we have given you a peek at each of the sections to help drive smart merchandise selections for your audience.  Review the catalog for Tour Sport, Tour Premium and Tour Performance products.

Tour Sport: Show Your True Colors

The Tour Sport collection is ultramodern and built not only for the golf course, but also for an active lifestyle off the links. It’s aimed at a typically younger demographic with exciting graphics, bold colorways and, in styles like the N98 Polo and Track Jacket, a sleeker fit. These styles not only look good, but they also perform with Dri-FIT fabric for superior moisture management. Tour Sport is perfect for golf events, schools, teams, wellness programs and edgier corporate customers.

“Tour Sport represents golf heritage mashed with youthful expression,” said Scotland Thede, Nike Golf corporate sales director. “The styles are dynamic, but still functional. If your customers are looking for the latest styles popular at retail, then the Tour Sport collection is a great way to go.”

Tour Premium: Modern Athleticism

The Tour Premium styles will appeal to your customers with discerning tastes. These top-shelf Nike Golf styles combine luxurious fabrics, Dri-FIT moisture management technology and understated details like bonded collars and dye-cut buttonholes.  This elegant athletic wear boasts uncompromising craftsmanship and it’s appropriate for corporate uniforming, gifting programs, golf events and resorts.

“With the Tour Premium collection, no design detail is overlooked,” said Thede. “It’s perfect for those clients looking for the best-of-the-best in their attire.”

Tour Performance: Performance Amplified

The majority of our Nike Golf styles fall into the Tour Performance category. These high-performance pieces combine Dri-FIT moisture management technology with exciting textures, colors and patterns.Whether worn on the course or not, these styles fit a huge market including corporate uniforming, golf events, schools, teams, gyms, resorts, spas, wellness programs, corporate awards programs, gifting programs and more.

 “To call the Tour Performance collection ‘conservative’ is a misstatement,” said Thede. “While this is where you’ll find our great Nike Golf basics, there are also styles with bold graphics, stripes and patterns that give the line a very contemporary, modern feel. Tour Performance stays true to Nike Golf’s best-in-class appeal with consumers.”

Connect with a superhero to discover the Nike® top sellers and best values, or shop online for Nike® apparel.