Does anyone have a pen?
Does anyone have a pen? Of course you do!
According to recent research 73% of people keep a pen with them at all times. Why? Because 60% of people use a pen five to ten times a day. This is why promotional writing instruments are an excellent advertising medium. The CPI (cost per impression) is only a fraction of a cent ($0.000436).
Watch the video for more reasons why pens are the right choice for your advertising message! Don’t have a pen? Email your favorite color to sonyabeam@thepopshop.com and we will send free samples your way!
Source: PPAI, Writing Instruments 2012
[…] are color and style, but choosing the right ink styles can make a big impression. Research shows people keep a pen with them 73% of the time, it may as well be YOUR pen they […]