Rescued Client: Flash Foods, Hershey’s & Brad Paisley
This Hershey’s & Brad Paisley program was flipped in a FLASH – only 2.5 weeks from design to in-store implementation to approximately 200 Flash Foods locations. A variety of point-of-purchase materials including posters and t-danglers, encouraged Flash Foods consumers to purchase Hershey’s products. The offer was buy 1 get 1 free and enter to win […]
What is P.O.P.?
One of the questions we get most regularly at The POP Shop is “What does P.O.P. stand for?” Here’s your answer! P.O.P. stands for “point of purchase” which is how the company started in 1999. In the beginning we only handled graphic design, printing and distribution of point-of-purchase merchandise and sales kits. If this is […]