What is P.O.P.?
One of the questions we get most regularly at The POP Shop is “What does P.O.P. stand for?” Here’s your answer! P.O.P. stands for “point of purchase” which is how the company started in 1999. In the beginning we only handled graphic design, printing and distribution of point-of-purchase merchandise and sales kits. If this is your first time hearing the phrase point-of-purchase, check out the industry at POPAI Our definition of point-of-purchase is anything you see at the retail level that would encourage you to purchase something or take action right there in the store (the point at which you make your purchase). Somewhere along the line I heard someone define P.O.P. as free standing displays that hold retail merchandise and P.O.S. (point-of-sale) in comparison is more related to temporary signage (danglers, counter cards, banners and general retail marketing). To further confuse things, point-of-sale is also the term used to describe the systems and technology related to ringing up sales. Some of our clients now say they think of us for Print Or Premiums, with premiums consisting of promotional products, advertising specialities or swag (stuff we all get). In true superhero style we provide so much more these days! Browse our site for Promo Products, Printing, Apparel, Incentives and Brand Stores As for what to call us, you can say “The Pop Shop” or “The P.O.P. Shop” just as long as you call us!