Promotion: Citect Beats the Odds
Citect wanted to increase traffic at a Las Vegas trade show through pre-show hotel room drops.Ā The client knew they wanted to incorporate chocolate and give it a vegas theme.Ā The P.O.P. Shop would be required to pre-package all kits and ship them complete to the hotel.Ā For the packaging we decided on aĀ triangle bag with a flashy blue foil imprint supported the brand.Ā The box bag sealed with a velcro closure so items were secure and they nested neatly in theĀ shipping cartons.Ā Inside, nestled in orange crinkle, attendees received Citect branded playing cards, chocolate casino coins and a card that needed to beĀ completed and dropped by the boothĀ for a chance to win a poker set.Ā The POP Shop handled promotiondevelopment, card design, production and assembly.Ā The client was pleased with the booth traffic and the impression it made on show attendees.