Promotion: Citect Beats the Odds
Citect wanted to increase traffic at a Las Vegas trade show through pre-show hotel room drops. The client knew they wanted to incorporate chocolate and give it a vegas theme. The P.O.P. Shop would be required to pre-package all kits and ship them complete to the hotel. For the packaging we decided on a triangle bag with a flashy blue foil imprint supported the brand. The box bag sealed with a velcro closure so items were secure and they nested neatly in the shipping cartons. Inside, nestled in orange crinkle, attendees received Citect branded playing cards, chocolate casino coins and a card that needed to be completed and dropped by the booth for a chance to win a poker set. The POP Shop handled promotiondevelopment, card design, production and assembly. The client was pleased with the booth traffic and the impression it made on show attendees.