Superhero Mobile Makes Its Debut

Superhero Mobile Makes Its Debut

Following last summer’s release of a new powerful website and superhero marketing materials, The POP Shop continues their marketing efforts by putting a superhero billboard on wheels. A new Scion XB is completely wrapped in full color graphics featuring MARKETING SUPERHEROES.  The car itself turns heads with its boxy style, but the vibrant purple graphics give passers by even more of an eyeful.  To take this marketing mobile a step further, the driver keeps jumbo business card magnets all over the car as a take away for anyone who wants more information. Sometimes it’s a qualified sales lead and sometimes it’s a youngster grabbing a colorful superhero magnet and running away quickly.

The car has been a riot both for the driver and for the onlookers. “I get a lot of looks, and I’m also a big hit at the bus stop every morning.” Said Jason Haralson, a Sales Rep for the company and the driver of the decked out Scion. The SUPERHERO MOBILE even displays the prestige license plate “SUPAHRO”.   ”Since launching our new superheroes last year we have seen a surge of inquiries leading to new business.” said Brian Beam, President of The POP Shop. “We continue to get great compliments on the overall marketing of The POP Shop.  Obviously if we can do a great job of marketing our own company, there’s no doubt we can do the same for our clients.”

The Superhero Mobile has also given the company notoriety  in the local newspaper and in the Georgia Printer magazine, a publication for members of PIAG (Printing Industry Association of Georgia).  The POP Shop is excited to see what other buzz the superhero mobile can create!