8 August 2006
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Presenting New Marketing Superheroes!

The POP Shop is incredibly excited to show off our  website and new marketing materials featuring an extended family of MARKETING SUPERHERO characters! After five years The POP Shop decided to put a little more PUNCH into marketing efforts. The face of the company was upgraded by introducing additional superhero characters beyond the initial two superhero duo.

Heroes make it fun to learn about what the company has to offer. The new company brochure shows a broad spectrum of products, but as you turn each page you learn more about each SUPERHERO’S story and incredible super powers.  In this day and age, you cannot update a company brochure without updating the website.  As you can imagine, the website is incredibly fun. By clicking on “WHAT IS YOUR SUPERHERO ALIAS?” you can enter your first and last name to discover your superhero name. Various mailings will further saturate the SUPERHERO theme. Select recipients will receive a set of SUPERHERO postcards for their own use, and later mailings include miniature standees of some SUPERHEROES.

“We represent hundreds of suppliers in the promotional and print industry; we can be a remarkable resource for finding products and executing promotions.  We have also been a great third party resource to agencies, brokers and printing companies.”  said Brian Beam, President of The POP Shop. There are lots of extraordinary people behind the masks of these characters. Superheroes rarely divulge their identity, but with individuals this awesome you have got to meet our team and learn more about The POP Shop!

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