24 February 2016
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Trends in Branded Apparel Decoration

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Apparel brands desire to create sought-after styles for corporate audience. It makes sense for brand marketers to giveaway a shirt or hoodie that their recipient would be willing to spend their own money. Here we showcase decoration trends in retail, that may translate well to corporate brand initiatives. Signal a marketing superhero to discover how to incorporate these fashion-focused trends into your next branded apparel project.

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Camo has fashion appeal well beyond the outdoorsman. Brands are incorporating it as a backdrop or within the logo.

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Step up branding with a color blocked look. We can achieve the block look by utilizing numerous decoration techniques, including transfer, laser or sublimation. You can choose a tonal look, a bold contrast or in a pattern.

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Give your brand a subtle retail look with tone-on-tone decoration using laser, deboss, tonal transfer, tonal embroidery or tonal sublimation.

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Hem decoration is a unique place to show subtle branding. A great location for icons and patterns, hem decoration brings added attention to your brand.

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Be unique and go bold with a vertical decoration down the back spin, along the zipper or placket.

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Repeat brand or create an alternate message down the sleeve. Consider repeating icons, or bold text.

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Gain brand exposure by utilizing the forearm to show off your brand.

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