Drive your message beyond Sundays
Church leaders know that crafting a killer bottom line is key to delivering messages on Sunday. The bottom line says what you want to say, but in a simple, memorable sentence. Creative teams bring it to life through video, bulletins and online content that create buzz, fill seats and set expectations. Kidmin leaders work hard to create engaging environments, full of bible stories, activities, verses and worship songs. Making the bottom line stick can be a totally different task. Let’s look past Sunday. Once the message is delivered and Sunday has turned into Monday and beyond. How do you drive messages beyond Sundays?
We have a passion for connecting your message with the hearts and lives of your audience. An imprinted product with a faith-based message makes a personal connection, and some people can even remember where they were and how they felt when they received the product. Studies indicate 8 out of 10 people can recall a message as long as 12-24 months later. Wowza, that’s great! Hearing a message, and then taking it home in a tangible form creates a powerful opportunity for the message to stick and connect. Tumblers, pens, stickers, keytags, magnets, notebooks, mugs are just a handful of random examples. Imprinted products, also known as promotional products have a great track record. The Promotional Products Work video shares that people love receiving products and they use them regularly. This is how superheroes drive your messages beyond Sunday.
Our church clients crave creative solutions to make environments engaging, and selecting a product that is relevant to your message is mission critical. It is beneficial to lean toward products that are useful to encourage daily or weekly exposure to your message. Our superheroes navigate you through the selection. Here are some factors to consider:
- Who is your audience? (adults, children, attendees, staff, volunteers)
- What is your message? (bottom line, keyword, verse, logo, color, theme, etc)
- How many units will you need? (we consider minimum order requirements and present only options that meet your needs)
- Timing? (not all products are available on a rush, inquire!)
The POP Shop is committed to serving churches with a strong understanding of your audience and environments. We know churches have different needs, and buying online can be a gamble. We recognize the importance of kid safe, lead-free, quality products and verify they are CPSIA compliant, properly tested and labeled for your age group. Product safety is serious stuff – don’t become a headline. Our bottom line, we keep kids safe and drive your message beyond Sundays!
Discover how we serve churches, browse our portfolio of work and shop products. Contact Sonya Beam for more information on products relevant to your message and audience. sonyabeam@thepopshop.com, 770-399-4000 ext 100
Source: Influence of Promotional Products on Consumer Behavior, PPAI, 2012 and A Lasting Impression, PPAI, 2009