Did you know the average pen has 8 owners in its lifetime?
I recently visited a local spa, and was delighted to see one of my client’s pens in a pen cup. Academy Mortgage was imprinted in white on the Bic Clear Clic in translucent blue with gold trim. I was reminded of how important pens can be to the marketing mix. Pens are still one of the top promotional products and for good reason.
Did you know the average pen has 8 owners in its lifetime? And most BIC® brand pens have 10-12 owners because the 1.2 miles of write out has an extended life, allowing your brand to have as many impressions as possible. A seemingly less expensive product may cost less initially, but most 
likely will have seen less owners in it’s lifetime.
Always make sure your pen includes your website to maximize the pass along marketing value. Be sure to get your pens into circulation! Drop them in pen caddies at banks, salons, doctors, and leave them in the folio at dinner when you sign a credit card slip. Happy Marketing!
Check out these other great ideas and specials for November! http://bit.ly/4njERE