The POP Shop Awarded Two Golds in Social Media Category

The POP Shop Awarded Two Golds in Social Media Category

The POP Shop was honored with two Gold Technology Awards during the 2012 PPAI Expo in Las Vegas, Nevada.  The Gold awards were both received in the new Social Media category.  Superhero duo, Sonya and Brian Beam proudly accepted the awards, which were two of six honors awarded to parent company, Geiger at the award ceremony.

The PPAI Technology Award recognizes members for development and effectiveness through innovative use of technology.  The Social Media category acknowledges creativity using social media channels to carry and deliver messages with defined results and establishes further rapport with current and potential clients.  The POP Shop was awarded for their “QR Code” and “What Do You Love” campaigns.

The “QR Code” campaign promoted a QR Code kit through direct mail, blog, Twitter, Facebook and Linked In. The kits educated the recipients on the use and effectiveness of QR Code technology by containing a “How-To” Guide and two promo products with QR Codes. Once scanned with a QR Code reader, the link directed users to three optional items through their mobile device: (1) $75 coupon on future promo product purchase utilizing a QR code, (2) video of QR Codes on CSI: New York and (3) a mobile version of The POP Shop’s EcoHero Catalog filled with more creative ideas. The campaign was a success because it provided tangible, easy to understand content regarding QR Codes. After gaining the knowledge, contacts saw the importance of utilizing this advanced method of communication to grow their own businesses and ordere promotional products with custom QR Codes through The POP Shop.

The second campaign was titled “What Do You Love?” and themed for Valentine’s Day.  The objective was to grow The POP Shop’s following on social media channels using a social manner. The program kicked off when approximately 1,000 clients received sweepstakes invitations via email, 280 targeted clients received a direct mail invitation and red pen imprinted  i♥thepopshop.  The offer was also extended to existing online followers and fans.  The grand prize was a $200 iTunes gift card. Entries had to express “what they love” and fans were encouraged to post on their Twitter or Facebook page.  Submittals ranged from humorous to sweet and touching.  At the conclusion of the campaign, The POP Shop increased their fan base by 85% and doubled their web traffic. Additional followers were gained in future months resulting in a total increase of 300% since the campaign launched.

“The POP Shop is super excited to be recognized for our creativity in the new Social Media category.  The success of both campaigns means we are delivering relevant content and engaging our audience.” said Sonya Beam, Marketing Superhero at The POP Shop.