25 February 2013
Comments: 0

North Point & The POP Shop Awarded Gold Pyramid

The POP Shop and North Point Community Church were recognized for their collaboration on a MarriedLife Great Date Experience project. Both organizations were awarded a Gold Pyramid Award in the Goodwill category at the 2013 PPAI Awards Ceremony held in Las Vegas, Nevada.

The Pyramid Award recognizes the development and effectiveness of the Summer Date distributed in August 2011. MarriedLife Great Date Experience encourages married couples to preserve date night. Themed content creates connections through fun and intimate conversation.

Jana Guynn, North Point Community Church and Sonya Beam, The POP Shop

In collaboration with MarriedLife, The POP Shop developed a red Frisbee with the Great Date Experience logo in white. The flip side contained a two-sided pop out paper disc insert that featured two date nights: Perfect Summer Day and Hot Summer Night. The Frisbee attracted record attention and the fun nature of the giveaway even captured the attention of kids who picked up the date and said they would make sure their parents go out and have fun! All date nights are available for free online in PDF or mobile format. Plan your next date night! Visit Married Life Great Date Experience.

“We supplied the content but the idea, design, and execution was all done by The POP Shop. They even included an iTunes playlist for each date. They never fail to inspire us with ideas of Screen Shot 2013-05-03 at 2.50.09 PMhow we can better serve our married couples.” Jana Guynn, Multi-Campus Director, MarriedLife.

At the same ceremony in Las Vegas, superhero duo Sonya Beam, MAS+ and Brian Beam, CAS also received to Image Awards with relation to their brand materials for The POP Shop. They received a silver award for their new&fresh e-catalog and also for a multi piece direct mail sales prospecting campaign. Including these three awards, The POP Shop has a total of six PPAI Awards.

“We are pleased the Pyramid Awards competition is encouraging excellence and delivering exposure for these deserving award winners. It is through these achievements that promotional products continue to play an essential role in successful marketing and branding strategies.” Said Paul Bellantone, CAE, president and CEO at PPAI. Winners were selected by a panel of industry professionals and independent, outside marketing and advertising professionals.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.