15 May 2017
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Retail Brands for the Modern Marketer

Elevate your swag by co-branding with retail brands. The POP Shop has access to hundreds of the most well-known brands and sought-after merchandise. Elevate your brand by offering Puma®, Black & Decker®, Bose®, Brookstone®, Callaway®, Fossil®, EOS®, Yeti®, KitchenAid®, Samsonite®, Schwinn®, SONY®, Swiss Army®, Weber®, Fjallraven®, Sholdit®, Trigger Point®, Primus®, Onsight Equipment® and so many more! Boost sales, […]


11 August 2016
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Millennials Don’t Want to Grow Up

Laundry. Dinner. Bills. Work. Kids. Taxes. The seemingly endless list can consume your day turning free time into a distance memory. If we knew that becoming an adult had so many responsibilities, many of us may have opted to stay young. Since when did the trip to the grocery store require a strategically placed plan to […]


20 April 2016
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Return of the Lapel Pin

What is smaller than fifty-cent piece but was bigger than all the technology items at the 2015 Mobile World Congress (Boxall, 2015), the world’s biggest and most influential mobile event, (“Mobile Is Everything”, 2015)? Lapel Pins! Yep, they are cool again. Small metal pins that attach to clothing, bags, hats, and many other objects were […]


23 March 2016
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What’s the Big Deal? JPG vs EPS

For those of us that aren’t graphic designers, the terminology regarding art files can be confusing. For example, understanding the difference between a vector (EPS) and raster (JPG/GIF/PNG) image. One is crisp and sharp, and the other is barely legible when increased in size. To understand the difference, you should first know how each is […]


2 March 2016
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A Backpack Is A Travel Must

Whether you are traveling for a cross country sales call or a weekend getaway, be prepared for all travel with a backpack. Consider co-branding to increase the value of your promotion with Tumi®, Oakley®, Basecamp®, High Sierra®, Ogio®, New Balance®, Wenger® and Alternative®. Signal a marketing superhero for our top 5 favorites to fit your […]


14 March 2014
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New & Fresh – Ideas for 2014

Ready for some brand boosting ideas? The POP Shop brings you the latest crop of new & fresh branded products across a variety of popular categories. Fuel your creativity with our new&fresh e-catalog. Here are some of the trends and products you will discover, which are great ways to build your brand. Patterns & Stripes – Retail racks are full […]


USB Drives – How big is a Gig?

Kilobyte, megabyte, gigabyte, terabyte, petabyte, bajillabyte… okay, there’s no such thing as a bajillabyte (yet). Nearly everything we use today requires memory but what does it all mean? In the world of digital information storage, how do we make sense of virtual size? Just how big is a Gig? In technological terms, a gigabyte (GB) […]


Latex Balloons-How Safe Are They?

What kid doesn’t love balloons?! Well…get this-Latex balloons are the leading cause of suffocation deaths of all children’s products, according to the U.S. Consumer Product Safety Commission. Most are under the age of 6! Sorry to burst your…well…balloon, but you may want to reconsider latex balloons for your next event! Especially if you are considering […]


5 December 2013
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Promos, Giveaways, Incentives, Awards, Gifts, Prizes, Oh My!

When it comes to promotional products, ever wonder what the difference is between incentives, premiums, awards, gifts, giveaways, and prizes? It’s a lot, I know! As a superhero, it’s my job to keep you informed on the best ways to promote your brand, so let’s break these terms down a bit. First, what are promotional products, you ask? Well, […]


7 November 2013
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Is the printed calendar dead?

Is the printed calendar dead? The answer to that is a definite NO! Did you know 50% of people have NEVER used the calendar function on their smart phone? Printed calendars are relevant! The Promotional Products Association International published a study revealing that printed calendars are almost as relevant today as they were in 1981. In 1981, 98% […]