CD Case Calendars –Seen 365 days!
What other method guarantees your product will stay in front of your clients 365 days a year? Calendars are the best way! I’m often asked if people still use calendars in this digital age. The best way I can answer the question is to ask you if you use printed calendars. Check all the common places (refrigerators, office cubical, near the copy station, stuck to your laptop or monitor, in your purse or wallet, magnets, inside your portfolio or notebook, in your car, where you pay bills). If you counted at least one – then you’ve answered your own question. Now all you have to do is choose a calendar that’s unique to you and your brand to reach your audience. Click for some calendar ideasto get you thinking.
Check out how Event Planning Groupis using calendars targeted to Meeting Planners. Titled “The Lighter Side of Meeting Planning” each calendar page is designed with a funny cartoon exhibiting a day in the life of a Meeting Planner. Not only is it creative and personal, the vehicle is interesting too! The structure is a clear CD case that folds backwards as an easel. Each page is flipped as the year progresses.
What’s the best way to reach your audience? Are they connected to their laptop (adhesive laptop calendars) are they moms who spend time at home (refrigerator magnet) at their office all day (wall calendars) or do they spend time in their car (pocket planners). Let’s work to find a way to stay in front of YOUR audience. Signal a superhero!