Promos, Giveaways, Incentives, Awards, Gifts, Prizes, Oh My!
When it comes to promotional products,Ā ever wonderĀ what the difference is betweenĀ incentives, premiums,Ā awards, gifts, giveaways, and prizes? Itās a lot, I know! As a superhero, itās my job to keep you informed on the best ways to promote your brand, so letās break these terms down a bit. First, what are promotional products, you ask? Well, […]
Is the printed calendar dead?
Is the printed calendar dead?Ā The answer to that is a definite NO! Did you know 50% of people have NEVERĀ used the calendar function on their smart phone?Ā Printed calendars are relevant! The Promotional Products Association International published a study revealing that printed calendars are almost as relevant today as they were in 1981. In 1981, 98% […]
Selecting NikeĀ® Merchandise
Many of our clients enjoy co-branding with a powerhouse brand like NikeĀ®. In a prior blog post we shared how co-branding can be an excellent way to elevate your brand. Simply stated, two brands are better than one. Once you have decided to co-brand NikeĀ® apparel, the next step is to choose products appropriate for […]
Co-branding with NikeĀ®
There is no better way to elevate your brand than to co-brand with an iconic, classic brand, like Nike. High impact brands like NikeĀ® have a high perceived value, perform well and get recognized. Consumers are paying for these sought-after brands at retail, so it stands to reason your audience of fans (employees, volunteers, clients, […]
Want Temporary Tattoos to POP?
While itās not something most people think about or even realize, if you are creating a temporary tattoo design, you should consider adding white within the design. To make the biggest statement and pop on all skin tones, temporary tattoo Ā colors need to be vibrant and Ā and adding white ink makes that possible. The options […]
Mylar Balloons – The Safe Choice
Want your next event to really POP?! Consider Mylar balloons! They are the safer choice with a longer float time and less work compared to latex balloons. Mylar balloons (also known as foil balloons) are available in so many different shapes, sizes, themes, and colors. Shop our website for a variety of stock options or […]
North Point & The POP Shop Awarded Gold Pyramid
The POP Shop and North Point Community Church were recognized for their collaboration on a MarriedLife Great Date Experience project. Both organizations were awarded a Gold Pyramid Award in the Goodwill category at the 2013 PPAI Awards Ceremony held in Las Vegas, Nevada. The Pyramid Award recognizes the development and effectiveness of the Summer Date […]
The Pulse – Products & Trends for 2013
It’s no secret that our superheroes are creative. We work hard to infuse creative wow as we carefully recommend merchandise. Ā We encourage our clients to also have their pulse on what’s hot in marketing and at retail. The Pulse is a digital e-catalog flip book of hot products and new trends to keep your brand […]
Does anyone have a pen?
Does anyone have a pen?Ā Of course you do! According to recent research 73% of people keep a pen with them at all times.Ā Why? Because 60% of people use a pen five to ten times a day. This is why promotional writing instruments are an excellent advertising medium. The CPI (cost per impression) is only […]
Product Safety ā Serious Stuff!
Donāt become a headline!Ā News and product recalls have highlighted safety concerns. We recognize the importance of safe, lead-free, BPA-free, quality products and are aware of the increased government compliance and testing requirements. Depend on our superheroes to protect your brand and audience. Supported byĀ Geigerās Product Safety Department, we navigate the latest government requirements with […]